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Case Study For The K Spot TM Organization $55,000 in Grant Funding

Updated: Aug 11, 2023




Project Overview


The project we worked on involved creating a comprehensive grant proposal and application for The K Spot TM Organization. The organization's mission was to provide support and resources for individuals facing mental health challenges. The grant proposal aimed to secure funding for the organization's proposed activities and initiatives.


The Product


The product in this case study is the grant proposal and application developed for The K Spot TM Organization. It consists of a well-written document that outlines the organization's mission, objectives, statement of needs, graphical expression, and proposed activities.

Project Duration


The project was completed within a duration of two months. The timeline allowed for thorough research, analysis, and collaboration with the organization to ensure a comprehensive and compelling grant proposal.


The Problem


The core problem that the organization was facing was a lack of sufficient funding to support their activities and initiatives. Without proper financial resources, The K Spot TM Organization was unable to provide the necessary support and resources to individuals in need of mental health assistance.


The Goal


The goal of this case study was to create a compelling and well-structured grant proposal and application that would secure the proposed grant funding amount for The K Spot TM Organization. By achieving this goal, the organization would be able to obtain the financial resources needed to carry out their mission and provide support to those facing mental health challenges.


My Role


As a Project Manager, my role in this project was to ensure the grant proposal and application were designed with a user-centered approach. I was responsible for understanding the needs and goals of the organization, conducting user research, and creating a design solution that would effectively communicate the organization's mission and objectives to potential funders.


Responsibility


My responsibilities included:

  1. Understanding the organization's mission, objectives, and proposed activities.

  2. Conducting user research to gather insights on potential funders and their requirements.

  3. Creating a user-centered design solution for the grant proposal and application.

  4. Collaborating with the organization to gather necessary information and content.

  5. Ensuring the design solution is intuitive, compelling, and aligned with the organization's goals.

  6. Presenting the grant proposal and application in a visually appealing and professional manner.



User Research


To conduct user research, I employed various UX metrics, including:

  1. Market Analysis: Analyzing the funding landscape and identifying potential funders who align with The K Spot TM Organization's mission.

  2. User Surveys: Collect feedback from potential funders to understand their preferences and requirements for grant proposals.

  3. Stakeholder Interviews: Interview members of The K Spot TM Organization to gain insights into their goals and objectives for the proposed activities.

  4. Competitor Analysis: Studying successful grant proposals from similar organizations to identify best practices and areas of improvement.


Summary


Based on the user research conducted, it was found that potential funders were looking for grant proposals that effectively communicated the organization's mission, demonstrated a clear need for funding, and outlined measurable objectives and outcomes.


Pain Point


The pain point that users were facing was the lack of clarity and compelling presentation in The K Spot TM Organization's previous grant proposals. The proposals did not effectively communicate the organization's mission, objectives, and the impact their activities would have on individuals facing mental health challenges.



Personas


Persona 1:

Name: Sarah Beston

Age: 45

Occupation: Philanthropist

Background: Sarah is passionate about supporting organizations that focus on mental health. She is looking for grant proposals that clearly demonstrate the impact the organization will have on the community.


Persona 2:

Name: Mark Nunlee

Age: 60

Occupation: Foundation Director

Background: Mark represents a foundation that supports various social causes. He is interested in funding projects that have well-defined goals and a solid plan for execution.


Problem Statements and Details


Problem Statement: The K Spot TM Organization needs to secure grant funding to support its proposed activities and initiatives.


Details:

  1. The previous grant proposals lacked a clear and concise description of the organization's mission and objectives.

  2. The proposals did not effectively communicate the impact the organization's activities would have on individuals facing mental health challenges.

  3. The proposals lacked a visually appealing and professional design, making them less engaging for potential funders.


User Journey Map


  1. User discovers The K Spot TM Organization's grant proposal through online research or referrals.

  2. User reads the grant proposal and application, looking for a clear mission and objectives.

  3. User assesses the proposed activities and initiatives for their potential impact and alignment with their funding goals.

  4. User evaluates the design and overall presentation of the grant proposal, considering its professionalism and visual appeal.

  5. User decides to either fund or reject the grant proposal based on the evaluation.


UX Structure


The UX structure for the grant proposal and application included the following sections:

  1. Executive Summary: An overview of the organization's mission, objectives, and proposed activities.

  2. Statement of Needs: A clear description of the mental health challenges individuals face and the resources required to address them.

  3. Proposed Activities: Detailed information on the activities and initiatives the organization plans to undertake, including their goals and expected outcomes.

  4. Budget and Funding Plan: A breakdown of the budget required for the proposed activities and a plan for securing the necessary funding.

  5. Impact Assessment: A measurement plan to assess the impact and effectiveness of the organization's activities.

  6. Conclusion: A summary of the key points covered in the grant proposal, emphasizing the organization's commitment to making a positive difference in mental health.


The Impact and Lessons Learned


The successful completion of this project resulted in The K Spot TM Organization securing the proposed $55,000 grant funding amount.


The impact of this achievement was significant, as it enabled the organization to carry out its proposed activities and provide much-needed support to individuals facing mental health challenges.


Throughout this project, I learned the importance of effectively communicating an organization's mission and objectives in grant proposals. Visual design and professional presentation play a crucial role in engaging potential funders and securing funding for social causes.


Additionally, conducting thorough user research and understanding the needs of the target audience is essential for creating user-centered design solutions.




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